Jergens: A Mom Is a Mom
Video • Social • Influencer
Moms love Jergens. There’s likely a bottle of Cherry Almond lotion on their dressers to prove it. Jergens wanted to show its love right back with a feel-good Mother’s Day greeting after a tumultuous 2020. We answered with an inclusive campaign starring real moms from underrepresented groups, celebrating that a mom is a mom is a mom. Then, we turned the brand’s classic Cherry Almond scent into the perfect Mother’s Day gift: a perfume for any and every mom. To enter our giveaway for this limited-edition fragrance, all you had to do was answer one simple yet disarming question: What is a mom?
1.4 Billion Impressions • 33% Increase in Sales • 47K Views via Influencer Channels • 1,465 Giveaway Entries • 1 Sold-Out Perfume
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Team: twelvenote – Christina Adamson (Art), Kelsey Shalvoy (ACD Art), Chloe Rask (ACD Copy), and Adriana Nova (CD)